What is it and how can it help your business? Even the major search engine like Google have recently acknowledged the importance of social media by announcing that they have changed their algorithms to affect the way they have been "ranking" websites and such for people doing searches. Facebook,Twitter, Linked In, Blogs, YouTube....these are just a few of the available social media sites where people gather to interact in one way or another.
So how can you take advantage of what you know is now so important, yet may be beyond your capability, or even time, to set up and maintain? Not a problem- we can create and maintain a Facebook page, or a Twitter page, or a blog, or we can upload your videos to You Tube and link them to your website.
The most important fact to remember with any of these "social media" pages is the need to keep your presence on these websites updated. Unless the information on them is current, they will not do you any good.
The purpose of a blog is to allow the non-technical person to be able to have a section of their website where they can update information about their business themselves, and add images on a regular basis without having to pay anyone for updates. It is important to keep your blog information up-to-date.
There are also lots of websites out there offering free blogs. However, from a "search engine" effectiveness point of view, having an "outside blog" (free blogs such as Blogger, Blogspot, etc) is not the same as having a blog associated with your own website.
The most popular current blog format is one created in WordPress, but incorporated as part of your website files. The association between files is what makes it important. Affordable Web Design can create your blog for you at a very affordable rate, then you can just take it from there and maintain your own blog.
We also do offer a service where we will look after your blog content for you, again proving that we are a one-stop-shop!
Contact us for more information about blogs!