Why is Search Engine Optimization so important?

Contrary to what a lot of people think, just having a website does not automatically set you up to be found through internet searches. As a matter of fact, everyone gets inundated with emails from so called "SEO experts" saying that they guarantee top placement in internet searches. These claims are usually very false and these types of services are, for the most part, not legitimate.

What does SEO mean?

Search Engine Optimization is the technological science of how to put in certain information in a certain way into a website in order to "match" a viewer's search. So if a viewer is looking for "widgets", and you have properly optimized your website where widgets is one of your products, then the chances are good that this viewer will find your website instead of your competitors. But there are a lot of things that need to be done to each page of each website in order for this to happen - it is not automatic!.

The most well-known "search engine" in North America is currently Google, although there are some other fairly big players out there, such as Bing from Microsoft. "Let's Google it" has become a general expression in the English language.

So the trick is to put "all the right stuff" into a website in accordance to what is published by the major search engines. Although no one can "guarantee" top ranking because these third party companies are completely separate from anyone offering SEO, as long as the web designer takes the time to incorporate all the different parameters published by those search engine companies, the chances of you being found through internet searches increase dramatically. These are things that the majority of individuals who call themselves "web designers" because they know how to add pictures and text to a template are simply unable to do.

Affordable Web Design Ltd, helping customers rank highly for over 27 years by doing exactly as we have shown above. Contact us today to ask us how we can help you!

Affordable Web Network, a division of Affordable Web Design Ltd, incorporates the published parameters from Google and other search engines into your website to help you rank highly in internet searches.